Here's an interesting article on using Kickstarter for crowdfunding. If you are an online seller looking this article may be of interest to you.
This article is on the Ecwid blog. I often recommend the Ecwid storefront for small businesses as it is so flexible with several pricing options and can be used on multiple sites, such as your website and Facebook page. Anyway, check out this article. I found it interesting.
How I Kickstarted My Business: Crowdfunding Tips for Online Sellers